An affiliate program allows anyone to earn commissions when they refer new customers to you. It motivates people to recommend your products to their friends, acquaintances, and audience.
Here are a few things you should consider before going this route:
The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results.
Have a great product. Some affiliates might recommend things they don’t believe in themselves, but that can backfire in the long run.
Check your competitors’ affiliate programs. Some might be pretty aggressive and not worth the effort to compete with them.
Do the math. You want to strike a balance between your profitability and reasonable commissions that motivate affiliates to promote your products.
At Ahrefs, we discontinued our small and closed affiliate program years ago. Because we’re now an industry-leading SEO tool, people recommend us through word-of-mouth without monetary incentives.
So, creating an affiliate program is a great way to get exposure early on. But you need to think it through. Adjusting commissions or discontinuing the program can easily backfire later.
16. Use brand codes to increase your distinctiveness
A brand code is anything that you consistently use in your communications.
Everyone has a logo and maybe some visual styles. But that’s about it for most brands. It’s not enough to stand out and be distinctive in the mind of your target audience.
Your strategic decision is to choose 3-5 brand codes (distinctive assets). You then deploy these in your communications as your tactical execution of the strategy.
At Ahrefs, besides our logo and the color blue, we also have two more brand codes. The first is our own custom font: