Simple Strategy The Google AdWords interface is split into two parts, which can be a bit confusing if you're a beginner. One is the AdWords interface itself - the part you log in to (Figure 1). The other is the downloadable AdWords Editor. interface-adwords Figure 1: AdWords interface (all those tabs!) A PPC colleague recommended that I spend my time in the AdWords interface first, especially since my campaign was so small, and ignore the publisher for now. Going through all the tabs,
I was able to determine the simple strategy I would use for the client. This strategy included: Daily budget - Fairly simple as we had a fixed monthly budget Network - Search only, no display (in other words, text ads only) Time / Day of the week - Standard business jewelry retouching service hours, Monday to Friday Region - USA only Three ad groups - Based on keyword research I did Two ads per ad group - To test advertising content Sitelinks : Pages we would link to using the AdWords Sitelinks extension. (
Figure 2 and an example only; not my client's ad!) Figure 2: Example ad with sitelinks Figure 2: Example ad with sitelinks Search Engine Land columnist Pauline Jakober has an excellent article, Sitelinks: The Swiss Army Knife of PPC, which I highly recommend you read. Without this information, I would have made many more mistakes. TIP: Write out your strategy, then come back to it when setting up your campaign. I recommend that you block out a few hours without a break. This way you will make fewer mistakes.
When I first launched my podcast I felt like my voice was lost in the noise of the internet hidden away where no one could find it much like a beautiful ring tucked in a drawer without the sparkle of a jewelry retouching service I poured my heart into every episode but without visibility it felt like speaking into the void Learning how to get your podcast found on Google became a journey of persistence strategy and hope I realized that just like jewelry needs polishing to shine my podcast needed the right tools and guidance to be discovered In that struggle I remembered times when I leaned on support like when I wanted someone to take my PMP exam for me in Oman and how guidance can make daunting tasks lighter The moment my podcast finally appeared on search results it felt like a dream like my voice was finally reaching the world That little victory reminded me that with patience and the right help even hidden gems can shine their brightest