By 0.6% in the first half of 2018 Tags inversion advertising media read later favorites 0 adxs usa phone list Festival SaludFestival celebrates its 5th Anniversary, it is part of the most important birthday of advertising and health. In the first six months of the year, advertising investment directed to conventional media has increased by 0.6% over the equivalent period of the previous year, showing a figure of 2,171.6 million euros, compared to 2,159.0 million in 2017 . Television continues to be the first medium for its volume of investment, although it usa phone list a decrease of -1.0%, reaching 1,104.3 million euros in the first half of the year. Internet remains in second place in the media ranking, registering a growth of 11.7%, which translates into an investment, in the period January-June 2018, of 347.9 million euros. Newspapers concentrated an investment of 225.2 million euros, which places it in third position, with a decrease of -6.2%. conventional media ene-jun 17 ene-jun 18 % evol.
Cine 10,8 11,3 4,5 diaries 240,1 225,2 -6,2 Exterior (1) 147,9 149,7 1,2 Internet (1)(2) 311,4 347,9 11,7 Radio (1) 195,9 202,7 3,5 Magazines 123,8 118,2 -4,5 Supplements + Sundays 13,2 12,4 -6,2 Total Television 1.115,8 1.104,3 -1,0 Free national tv 1.012,7 1.003,5 -0,9 Autonomous TVs 55,2 50,0 -9,4 payment channels 47,9 50,7 5,8 Total usa phone list media 2.159,0 2.171,6 0,6 Source: InfoAdex/ Data in mill. of €(1) Exclusively includes media and formats controlled by InfoAdex.(2) Internet 2017 has been updated to include the usa phone list of videos. Radio is the fourth medium by volume usa phone list investment, with growth in the January-June period of 3.5%, achieving 202.7 million in the first half of the year. Exterior, with an increase of 1.2%, stands at an advertising investment of 149.7 million euros. Magazines, whose investment in the semester is 118.2 million, shows a decrease in investment of -4.5% compared to the same period of the previous year.
Supplements and Sunday publications show an evolution index of -6.2% over the semester corresponding to the previous year, capturing 12.4 million euros. Cinema increased by 4.5%, achieving a figure, in the period January-June 2018, of 11.3 million euros. TELEVISION INVESTMENT DATA FOR THE FIRST HALF OF 2018 The evolution of television advertising usa phone list has been -1.0% in the first six months of 2018. It should be noted that the figures shown in the table have been estimated by InfoAdex in certain cases. It is also necessary to usa phone list into account in the section on free-to-air national television that, for the purposes of this analysis, the DTT channels that are 100% owned by the chain (multiplex) have been integrated under the “group” umbrella. In the first half of 2018, the advertising investment of the group of free-to-air national televisions has decreased by -0.9%, reaching 1,003.5 million euros, placing its market share at 90.9%. Mediaset España, with an evolution of -0.2% compared to the same period of the previous year, has obtained a figure of 481.5