AddToCart script The above event will only contain information about adding a product to the cart. If you would like to additionally monitor which specific product and with what value has been added, you will have to add its parameters to the event which will enable dynamic remarketing . Event with parameters example An example event with parameters that carry product information will look like this script fbq track , AddToCart , value , currency PLN , content ids ′, content type shoes , script.
The event will send information not only that a product has been added to the cart, but also about the product itself a product worth PLN with product ID and type shoes . What does it give You Poland WhatsApp Number List can reach a specific person who has viewed or added a product to the cart with an ad showing exactly that product dynamic remarketing . A person views product Y on a website → then an ad with this product Y is shown on Facebook. Remember Events will only work if you have installed the pixel code beforehand.
Facebook Pixel and events installation on the website The basic pixel code mentioned at the beginning of this article, i.e. the code that also includes its ID number, is installed at the end of the Head section of the page, as in the example below – Example – DOCTYPEhtml html lang ”PL” head script … script insert pixel code here head Facebook Pixel event installation The event, on the other hand, is installed at the beginning of the Body section on a specific page, if it is to be fired after the page is loaded.