According to available sources selected industries record up to more traffic in online stores on cold and rainy days. Put simply people stay at home more often and longer and are more likely to engage with the brand. Use autumn in email marketing This gives you two great possibilities. First you can schedule email marketing campaigns based on weather forecasts preferably weather radars . In some cases campaigns sent on days with bad weather will open a little more often and may convert better.
Secondly periods of inclement weather are a good time for remarketing campaigns . e of more free time at home and are starting to return to things postponed for later. Remarketing campaigns or based on further stages of the so called sales funnel are then often the most effective. We have already written about funnels lead nurturing Taiwan WhatsApp Number List and drip campaigns on our blog . autumn email marketing campaigns Autumn deals for email marketing campaigns You can start remarketing by choosing the right moment for sending an email marketing newsletter and broadcasting ads. Fall isn't just about Western Halloween.
Depending on your offer and ingenuity you can try to set autumn communication for example on Teacher's Day October Andrew's Day November All Saints November Advent December Mikołajki December . Or more niche but perfectly suited for some industries international day of veganism Boss Day pasta day Independence Day Wine Festival apple day coffee day boy's day Girl's Day Board Games Day Teddy Bear Day. Just remember not to blindly match your brand to every occasion regardless of the offer. If you run a clothing store Pasta Day is unlikely to be a very good context to use for a promotional campaign unless you really try. For example an ad for evening gowns could be accompanied by a photo of a noodle dish on a date with a smiling couple.