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shermin sathi
Apr 12, 2022
In Welcome to the Forum
Consumer spending is increasing dramatically. What does this mean for you? That means it's time to start thinking about how you're going to promote your brand with smart email marketing campaigns designed for everyone's favorite season. Before we share some examples of summer email subject lines, refresh on these subject line faux pas that all brands should strive to avoid. Faux pas #1: the empty subject line the first brand in question sent an email with the subject line completely blank. Studies show that 47% of email recipients open emails based on the subject line alone, while nearly 70% mark emails as spam based on the subject line. That company mailing list blank subject line gave me no clue what was in the email, and I deleted it immediately, as I'm sure many other recipients did. Mistakes happen to even the best email marketers, but make sure you always test your emails before sending them to avoid glaring issues like this. Tip: don't miss an opportunity to use your subject line to capitalize on a hot spending season by leaving it blank. Misstep #2: the about-absolutely-nothing subject line the second brand sent an email with the subject Line that simply said "Re". I have never emailed this particular brand so the email they sent me was not about anything. I usually really like marketing emails from this company, but the subject line “re” immediately set off the spam alarm in my brain. I was actually about to mark this email as spam until I realized that this email was actually from a brand whose email promotions I use quite often to buy products that I love online. Before you make a mistake of this caliber, remember how many emails are marked as spam based on the subject line alone. Using a potentially misleading subject line is a great way to sound spammy, which can have a huge
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shermin sathi

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